Bigg Whale Software Development Case Study

Internal predictive analytics product gives small business a competitive edge.

“Founders Workshop took the time to dig in and understand what we were trying to bring to market. And they got to work right away.”

Susan Horowitz, founder and CEO, Bigg Whale

Susan Horowitz identified a business opportunity to help her reps make smarter investment decisions for their clients.

Founders Workshop built a predictive analytics algorithm and user dashboard that transformed her investment firm into a software-enabled business.

Automated insights increased productivity

Data fueled client and company growth

Small business gained an edge in competitive market

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Learn about Susan’s experience building a software-enabled business.

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