Leadership Team

Since 2008, we’ve launched 150+ software products, web and mobile apps, and startup MVPs. Meet us!

Vincent Serpico

CEO / Founder

Vincent has been part of the Phoenix tech community as a developer, dev leader, startup founder, and angel investor for more than 20 years.

As founder and CEO of Founders Workshop he’s committed to helping other founders build and grow their businesses. He combines his skills in tech and business to enable founders to get the software they deserve.

Entrepreneurial Experience

Vincent grew up working in the family business. Since then, he’s contributed to several startups – most notably Spotlight / SalesFitRX (raised $2M) and Task Messenger. He currently owns Breakthrough Smash Room in Phoenix along with Founders Workshop.

Michael Vanderslice

VP of Operations / Project Champion

Mike has served in leadership roles with over 10 startups and has had multiple exits. He has led a wide range of functions including sales and marketing, operations, product management, customer support, process development and customer success.

As VP of Operations for Founders Workshop, Mike puts his experience scaling tech startups within multi-million dollar companies to work for you.

Entrepreneurial Experience

An entrepreneur by nature (he tried selling rocks at age 8), Mike started and sold a multi-location specialty retailer, cofounded and sold MDTechPro, founded Reputation Health, cofounded ServiceGuru, and was VP of Operations for Geeks On Call leading the company from startup to over $80 million in annual revenue in just four years to name just a few of the ventures he’s been a part of.

Andrea Ramirez

Director of Team Services

Andrea began her career with Founders Workshop as a functional tester. Her direct experience with the process of software development led to her interest in discovering and recruiting dev talent.

As Director of Team Services, Andrea is responsible for recruiting and onboarding top technology talent throughout the Western Hemisphere. Andrea is passionate about connecting with and improving the lives of career-minded engineers and developers.

Entrepreneurial Experience

In addition to her work with Founders Workshop, Andrea owns and manages a convenience store and small apartment building.

Denim Brandel

Product Development Manager

Denim is a senior mechatronics engineer who’s taken multiple projects from conceptualization to a successful launch into the market.

As Product Development Manager, Denim leads multidisciplinary teams of engineers who can help translate highly technical documentation into formats easily understood by investors, boards, and client-side managers.

Entrepreneurial Experience

Denim founded The Maker’s Place, a makerspace which hosted classes and competitions in electronics, programming, circuitry, design, and more. He also owns Wandering Interest Trading Co., which runs wholesale liquidation sales and creates upcycled homesteading projects.

Rosalie Sutherland

Product Development Manager

Rosalie is an experienced Product Development leader with over 15 years of experience in the startup to Fortune 100 world. She is passionate about building innovative products that solve real problems. She is also a strong advocate for diversity and inclusion in the tech industry. She has worked across Commerce, Fintech, Bio-Risk, Healthcare, Compliance and Media verticals throughout here career.

She has a strong technical background and is very experienced in Agile Methodologies. Rosalie is a highly effective communicator. She is able to clearly articulate technical concepts to both technical and non-technical audiences to achieve client’s goals from ideation to completion.

Startup Experience

Rosalie has worked at several startups, including a social media company, bio-risk software company, a mobile app company, and a fintech company.

In her previous roles, she has held a variety of positions focusing on Product Development. She has a proven track record of success in leading and growing product and engineering teams. Rosalie led the development of a new product that was successfully launched and achieved $1 million in revenue in its first year. She also played a key role in the company’s acquisition by a larger competitor.

She has a passion for mentoring and helping entrepreneurs and founders to achieve their dreams of making their product into a reality.

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