HomeKey Startup Launch Case Study

Startup MVP launches with AI-enabled backend and consumer-friendly user experience.

Homekey founder Shane Ettestad

“Founders Workshop has the experience and flexibility to jump in and start at ground zero with the founding team. They have a process for bringing a product to market, to whatever extent you need.”

Shane Ettestad, founder and CEO, HomeKey

Shane Ettestad’s startup concept required an MVP balancing a complex, AI-enabled backend with a consumer-friendly user experience.

He turned to Founders Workshop for the development of his startup MVP – and received the product he needed on time and on budget.

Launched fast thanks to blended development model

Gained quick traction selling MVP to home builders

Signed 3-year deal with a luxury home builder

View the case study!

Learn about Shane’s experience launching a complex software startup.

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