Voice Agent Strategy
We define your sales use case, qualification criteria, buyer journey, integrations, and success metrics so your AI voice agent supports real revenue goals from day one.
Turn more conversations into qualified opportunities with AI voice agents built for outbound sales, follow-up, and lead screening. Founders Workshop combines AI-first development, product strategy, and proven software delivery to create voice workflows that sound natural, capture buyer intent, update CRM records, and help sales teams prioritize the leads most likely to convert.

Custom AI sales voice solutions designed to automate outreach, qualify leads, and improve pipeline efficiency.
We define your sales use case, qualification criteria, buyer journey, integrations, and success metrics so your AI voice agent supports real revenue goals from day one.
We design and develop natural, AI-driven voice experiences that handle outbound calls, lead screening, appointment prompts, objections, and intelligent handoffs to your sales team.
We connect AI voice workflows to CRM and sales systems, enabling dynamic updates, call summaries, sentiment insights, qualification notes, and automated next-step triggers.

We start by understanding your audience, outreach motion, CRM structure, qualification rules, compliance needs, and sales team priorities. This gives the project a clear business case before voice prompts or automation are built.
See how strategic software, AI, and product delivery help ambitious companies move faster.
We combine entrepreneurial strategy, AI expertise, and disciplined software delivery.
We build AI into product strategy, workflows, automation, and user experience from the beginning.
Our field-tested 5D Process reduces risk from discovery through deployment and optimization.
Seasoned founders and executives guide solutions with practical sales, product, and market insight.
Nearshore development talent helps deliver sophisticated AI solutions at a fraction of U.S. costs.
Experienced founders guiding AI product strategy and delivery.

CEO / Founder
Vincent Serpico is the CEO and Founder of Founders Workshop, the Arizona-based software innovation firm he established in 2008. With over 30 years of experience as a business leader, founder, and entrepreneur, Vincent has guided the company through major technological shifts — from the rise of the web and mobile to today's AI-driven landscape. Under his leadership, Founders Workshop has delivered more than 200 custom B2B and B2C software solutions for startups and SMBs across Arizona, Latin America, and the Western Hemisphere. Vincent is passionate about helping entrepreneurs transform ideas into market-ready products without sacrificing equity, bringing both strategic vision and deep entrepreneurial expertise to every client engagement.

CPO / Cofounder
Wayne Neale serves as Chief Product Officer and Cofounder of Founders Workshop, bringing a seasoned entrepreneurial perspective to the company's product strategy and development process. With more than 30 years of experience as a business leader, investor, and product visionary, Wayne plays a central role in shaping the firm's field-tested 5D Process — a proven framework that reliably translates business ideas into market-ready MVPs. He works closely with founders and SMBs across Arizona and Latin America to ensure that every software solution aligns with real market needs. Wayne's deep understanding of both the startup journey and enterprise product development makes him a trusted guide for clients at every stage of growth.

COO / Cofounder
Michael Vanderslice is the Chief Operating Officer and Cofounder of Founders Workshop, responsible for overseeing the day-to-day operations that power the company's delivery of high-quality software solutions. With over 30 years of experience as a business owner, executive, and entrepreneur, Michael ensures that Founders Workshop's team of 25 senior developers, designers, testers, and project managers operates with precision, accountability, and a commitment to excellence. He oversees the company's nearshore staff augmentation model across Latin America and the Western Hemisphere, enabling clients to access top-tier technical talent at a fraction of U.S. costs. Michael's operational expertise and entrepreneurial background make him a cornerstone of the firm's consistent, client-focused delivery.
The best AI agent for sales is one built around your specific sales motion, lead qualification criteria, CRM, and buyer journey. For outbound sales, a strong AI voice agent should handle natural conversations, identify intent, capture structured data, summarize calls, score leads, and route qualified opportunities to sales reps with clear context.
Talk with our team about your outreach workflow.
Four software solutions recognized for innovation.
Longstanding software innovation partner.
Extensive B2B and B2C delivery experience.
Tell us about your sales workflow, CRM, and qualification goals. Our team will help identify the right AI voice agent strategy and implementation path.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.