Product Discovery
Clarify your vision, users, integrations, business model, and technical direction with a structured discovery phase that reduces risk and creates an actionable software roadmap.
Bring your software idea to market with a seasoned product team built for Raleigh’s fast-moving startup and Research Triangle business environment. Founders Workshop combines strategy, UX design, agile development, AI integration, deployment, and long-term support to help founders and SMBs launch scalable web and mobile products without giving up equity or building an in-house team from scratch.
End-to-end product strategy, design, development, AI, cloud, and support services for scalable digital products.
Clarify your vision, users, integrations, business model, and technical direction with a structured discovery phase that reduces risk and creates an actionable software roadmap.
Turn requirements into intuitive product specifications, human-centered interfaces, clickable prototypes, and technical architecture that give stakeholders a clear picture before development begins.
Build robust, scalable web and mobile applications through an agile development process led by full-stack developers, technical leads, project managers, and QA testers.
Add practical AI capabilities such as custom GPTs, workflow automation, conversational AI, vector databases, predictive insights, and AI-first product experiences tailored to business goals.
Launch confidently with scalable cloud hosting, AWS support, 24/7 server monitoring, disaster recovery planning, database backups, analytics, and release support.
Keep your software improving after launch with monitoring, maintenance, performance optimization, feature enhancements, code reviews, usability audits, and ongoing product consulting.
The process starts with deep discovery around your vision, target users, revenue model, integrations, and technical constraints. For Raleigh founders and SMBs, this helps align product direction with competitive Triangle market expectations before major development investment begins.
Founders Workshop has helped startups and SMBs launch, scale, and maintain market-ready digital products.
"Eric Owen saw an immediate opportunity in the senior living space. Our founder-approved 5D process delivered ALBedFill's MVP in just three months."
A product-minded development partner with proven startup, SMB, and AI expertise.
Over 200 custom B2B and B2C software solutions delivered across evolving technology markets.
Raleigh founders get a structured path from idea validation to deployment and support.
Same-time-zone collaboration with Latin American talent can reduce costs versus U.S. teams.
Triangle businesses can integrate practical AI capabilities without derailing product strategy or timelines.
Experienced founders guiding software strategy, delivery, and growth.
CEO / Founder
Vincent Serpico is the CEO and Founder of Founders Workshop, the Arizona-based software innovation firm he established in 2008. With over 30 years of experience as a business leader, founder, and entrepreneur, Vincent has guided the company through major technological shifts — from the rise of the web and mobile to today's AI-driven landscape. Under his leadership, Founders Workshop has delivered more than 200 custom B2B and B2C software solutions for startups and SMBs across Arizona, Latin America, and the Western Hemisphere. Vincent is passionate about helping entrepreneurs transform ideas into market-ready products without sacrificing equity, bringing both strategic vision and deep entrepreneurial expertise to every client engagement.
CPO / Cofounder
Wayne Neale serves as Chief Product Officer and Cofounder of Founders Workshop, bringing a seasoned entrepreneurial perspective to the company's product strategy and development process. With more than 30 years of experience as a business leader, investor, and product visionary, Wayne plays a central role in shaping the firm's field-tested 5D Process — a proven framework that reliably translates business ideas into market-ready MVPs. He works closely with founders and SMBs across Arizona and Latin America to ensure that every software solution aligns with real market needs. Wayne's deep understanding of both the startup journey and enterprise product development makes him a trusted guide for clients at every stage of growth.
COO / Cofounder
Michael Vanderslice is the Chief Operating Officer and Cofounder of Founders Workshop, responsible for overseeing the day-to-day operations that power the company's delivery of high-quality software solutions. With over 30 years of experience as a business owner, executive, and entrepreneur, Michael ensures that Founders Workshop's team of 25 senior developers, designers, testers, and project managers operates with precision, accountability, and a commitment to excellence. He oversees the company's nearshore staff augmentation model across Latin America and the Western Hemisphere, enabling clients to access top-tier technical talent at a fraction of U.S. costs. Michael's operational expertise and entrepreneurial background make him a cornerstone of the firm's consistent, client-focused delivery.
Custom software development can include product discovery, business strategy, UX and UI design, technical architecture, web or mobile development, AI integration, QA testing, cloud deployment, hosting, monitoring, and post-launch support. Founders Workshop structures these services through its 5D Process, helping clients move from an early idea to a market-ready product with a defined roadmap and development team.
Talk with a product expert about your goals, scope, and next steps.
Four software solutions received notable recognition.
Longstanding software innovation and product delivery partner.
Proven custom software delivery across many industries.
Share your idea, goals, or existing application needs, and Founders Workshop will help identify the right next step.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.