App Discovery
Clarify your vision, audience, business goals, key features, integrations, revenue model, and technology direction before development begins, reducing risk and creating a practical roadmap.
Turn your software idea into a scalable, market-ready web application with Founders Workshop. Our experienced product strategists, UX designers, developers, and QA specialists support Dallas founders and SMBs through a proven process built for fast-moving markets, complex integrations, and long-term growth across competitive North Texas industries.
End-to-end product development services for planning, building, launching, and improving custom web applications.
Clarify your vision, audience, business goals, key features, integrations, revenue model, and technology direction before development begins, reducing risk and creating a practical roadmap.
Define requirements, map user flows, research integrations, architect back-end needs, and create human-centered designs that culminate in a clickable prototype.
Build functional, robust, and scalable web applications through an agile development process led by full-stack developers, technical leads, project managers, and QA testers.
Launch your application with scalable cloud hosting, release support, 24/7 server monitoring, and disaster recovery planning to keep operations running smoothly.
Keep your web application performing with proactive monitoring, performance optimization, feature enhancements, code reviews, usability audits, monthly reporting, and product consulting.
Set up, optimize, and support Amazon Web Services infrastructure with monitoring, backups, analytics, optional disaster recovery, and scalable hosting packages.
We begin by understanding your idea, target audience, short- and long-term goals, needed integrations, and business model. For Dallas startups and SMBs, this helps align the product with real market demand before budget and schedule are finalized.
Founders Workshop has delivered 200+ custom software solutions for startups, SMBs, and growing companies.
"We created fashionable, versatile and purposeful "I believe in you" bracelets that are designed to be given away to others to let them know you believe in them."
A seasoned software innovation partner for building market-ready web applications.
The 5D Process helps Dallas teams move from idea to launch with reduced development risk.
Founded in 2008, the team has built 200+ custom B2B and B2C software solutions.
Access Latin American talent in aligned time zones at about one-third of U.S. team costs.
Seasoned founders help North Texas entrepreneurs validate, build, launch, and evolve without sacrificing equity.
Experienced founders guiding every software engagement.
CEO / Founder
Vincent Serpico is the CEO and Founder of Founders Workshop, the Arizona-based software innovation firm he established in 2008. With over 30 years of experience as a business leader, founder, and entrepreneur, Vincent has guided the company through major technological shifts — from the rise of the web and mobile to today's AI-driven landscape. Under his leadership, Founders Workshop has delivered more than 200 custom B2B and B2C software solutions for startups and SMBs across Arizona, Latin America, and the Western Hemisphere. Vincent is passionate about helping entrepreneurs transform ideas into market-ready products without sacrificing equity, bringing both strategic vision and deep entrepreneurial expertise to every client engagement.
CPO / Cofounder
Wayne Neale serves as Chief Product Officer and Cofounder of Founders Workshop, bringing a seasoned entrepreneurial perspective to the company's product strategy and development process. With more than 30 years of experience as a business leader, investor, and product visionary, Wayne plays a central role in shaping the firm's field-tested 5D Process — a proven framework that reliably translates business ideas into market-ready MVPs. He works closely with founders and SMBs across Arizona and Latin America to ensure that every software solution aligns with real market needs. Wayne's deep understanding of both the startup journey and enterprise product development makes him a trusted guide for clients at every stage of growth.
COO / Cofounder
Michael Vanderslice is the Chief Operating Officer and Cofounder of Founders Workshop, responsible for overseeing the day-to-day operations that power the company's delivery of high-quality software solutions. With over 30 years of experience as a business owner, executive, and entrepreneur, Michael ensures that Founders Workshop's team of 25 senior developers, designers, testers, and project managers operates with precision, accountability, and a commitment to excellence. He oversees the company's nearshore staff augmentation model across Latin America and the Western Hemisphere, enabling clients to access top-tier technical talent at a fraction of U.S. costs. Michael's operational expertise and entrepreneurial background make him a cornerstone of the firm's consistent, client-focused delivery.
Web-based app cost depends on scope, feature complexity, integrations, UX needs, infrastructure, and support requirements. Founders Workshop uses Discovery to define goals, technical requirements, timeline, and budget before development. Ongoing support packages are listed separately, starting at $625 monthly for up to 5 hours, with larger team packages and custom support available.
Talk with our product team about scope, timeline, and next steps.
Four software solutions received recognition.
Proven custom software delivery track record.
Long-standing software innovation partner.
Share your goals, timeline, and product vision. Our team will help clarify next steps, technical needs, and the right path from idea to implementation.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.