AI Strategy
Expert guidance to align conversational AI with your business goals, product roadmap, customer journeys, and operational priorities before investing in development.
Turn customer interactions, internal workflows, and product experiences into smarter AI-powered conversations. Founders Workshop helps startups and SMBs plan, design, build, and improve conversational AI solutions, from decision assistants and custom GPTs to automation, model strategy, and scalable product integration backed by experienced software leaders.

Practical AI consulting, design, and implementation support for smarter customer and workflow conversations.
Expert guidance to align conversational AI with your business goals, product roadmap, customer journeys, and operational priorities before investing in development.
Design and build AI-driven decision assistants, chat experiences, and realistic avatar interactions that improve engagement, response quality, and user satisfaction.
Create tailored GPT solutions trained around your requirements, brand knowledge, workflows, and use cases to expand business capabilities responsibly.
Upskill leadership and product teams with practical AI training sessions focused on implementation opportunities, risks, workflows, and hands-on adoption.
Support for training AI models and managing vector databases so conversational systems stay accurate, efficient, searchable, and aligned with current business knowledge.
Streamline repetitive tasks with AI-powered RPA, intelligent workflow automation, call summaries, CRM updates, and customer support automation.

We start by understanding your users, workflows, data sources, and business objectives. This helps identify where conversational AI can reduce friction, improve support, generate insights, or become a differentiated product feature.
Founders Workshop has helped startups and SMBs turn complex software ideas into scalable solutions.
Work with experienced founders, strategists, and builders who understand AI from product concept to launch.
A field-tested 5D Process reduces risk from discovery through deployment and support.
Specialists integrate generative AI, custom GPTs, vector databases, and automation into practical products.
Seasoned entrepreneurs bring strategic judgment, product discipline, and market awareness to every engagement.
Access 25 senior developers, designers, testers, and project managers with nearshore collaboration options.
Experienced founders guiding AI strategy, products, and delivery.

CEO / Founder
Vincent Serpico is the CEO and Founder of Founders Workshop, the Arizona-based software innovation firm he established in 2008. With over 30 years of experience as a business leader, founder, and entrepreneur, Vincent has guided the company through major technological shifts — from the rise of the web and mobile to today's AI-driven landscape. Under his leadership, Founders Workshop has delivered more than 200 custom B2B and B2C software solutions for startups and SMBs across Arizona, Latin America, and the Western Hemisphere. Vincent is passionate about helping entrepreneurs transform ideas into market-ready products without sacrificing equity, bringing both strategic vision and deep entrepreneurial expertise to every client engagement.

CPO / Cofounder
Wayne Neale serves as Chief Product Officer and Cofounder of Founders Workshop, bringing a seasoned entrepreneurial perspective to the company's product strategy and development process. With more than 30 years of experience as a business leader, investor, and product visionary, Wayne plays a central role in shaping the firm's field-tested 5D Process — a proven framework that reliably translates business ideas into market-ready MVPs. He works closely with founders and SMBs across Arizona and Latin America to ensure that every software solution aligns with real market needs. Wayne's deep understanding of both the startup journey and enterprise product development makes him a trusted guide for clients at every stage of growth.

COO / Cofounder
Michael Vanderslice is the Chief Operating Officer and Cofounder of Founders Workshop, responsible for overseeing the day-to-day operations that power the company's delivery of high-quality software solutions. With over 30 years of experience as a business owner, executive, and entrepreneur, Michael ensures that Founders Workshop's team of 25 senior developers, designers, testers, and project managers operates with precision, accountability, and a commitment to excellence. He oversees the company's nearshore staff augmentation model across Latin America and the Western Hemisphere, enabling clients to access top-tier technical talent at a fraction of U.S. costs. Michael's operational expertise and entrepreneurial background make him a cornerstone of the firm's consistent, client-focused delivery.
A conversational AI consultant helps identify where AI-driven conversations can create business value, then guides strategy, design, implementation, and optimization. This includes use case discovery, conversation flow planning, data and integration strategy, model selection, prompt design, testing, and governance. The goal is to create AI assistants that are useful, reliable, scalable, and aligned with real business outcomes.
Talk with our team about your AI opportunity.
Four software solutions recognized for innovation.
Longstanding software innovation and consulting partner.
Custom B2B and B2C software delivered.
Tell us about your users, workflows, and goals. Our team will help identify practical AI opportunities and the right next step.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.