App Discovery
We clarify your vision, target users, business goals, monetization strategy, integrations, and technology stack before development begins, creating a practical roadmap that reduces risk and guides budget decisions.
Turn your New York app idea into a market-ready product with Founders Workshop’s structured 5D Process. From discovery and UX design to scalable development, deployment, and long-term support, our team helps founders and SMBs move quickly, reduce technical risk, and build mobile apps ready for competitive New York users and fast-moving digital markets.
End-to-end strategy, design, development, launch, and support for scalable mobile applications.
We clarify your vision, target users, business goals, monetization strategy, integrations, and technology stack before development begins, creating a practical roadmap that reduces risk and guides budget decisions.
Our designers and project managers define requirements, user flows, product specifications, technical architecture, and clickable prototypes so your app’s experience, features, and infrastructure are ready for development.
Using an agile development process, our full-stack team transforms approved designs into robust, scalable mobile and web applications built for performance, usability, maintainability, and future growth.
We support product launches with scalable cloud hosting, production setup, disaster recovery planning, and 24/7 server monitoring to keep your app stable after release.
Our support plans cover monitoring, maintenance, performance optimization, analytics, database backups, app store maintenance, code reviews, feature enhancements, and monthly reporting.
We help mobile products become more intelligent with generative AI, conversational AI, custom GPTs, automation, recommendation systems, sentiment analysis, predictive insights, and AI-first product features.
We begin by understanding your app vision, short- and long-term business goals, target audience, revenue model, integrations, and competitive landscape. For New York founders, this helps sharpen positioning before investing heavily in development.
Founders Workshop has delivered 200+ custom software solutions for startups and growing businesses.
"We created fashionable, versatile and purposeful "I believe in you" bracelets that are designed to be given away to others to let them know you believe in them."
A strategic product partner for founders who need more than code.
The field-tested 5D Process turns New York app concepts into structured, buildable product plans.
Since 2008, the team has delivered more than 200 custom B2B and B2C solutions.
Nearshore talent helps New York companies access experienced teams at a third of U.S. costs.
Strategists, designers, developers, testers, and project managers support every product lifecycle stage.
Experienced founders guiding your app from idea to launch.
CEO / Founder
Vincent Serpico is the CEO and Founder of Founders Workshop, the Arizona-based software innovation firm he established in 2008. With over 30 years of experience as a business leader, founder, and entrepreneur, Vincent has guided the company through major technological shifts — from the rise of the web and mobile to today's AI-driven landscape. Under his leadership, Founders Workshop has delivered more than 200 custom B2B and B2C software solutions for startups and SMBs across Arizona, Latin America, and the Western Hemisphere. Vincent is passionate about helping entrepreneurs transform ideas into market-ready products without sacrificing equity, bringing both strategic vision and deep entrepreneurial expertise to every client engagement.
CPO / Cofounder
Wayne Neale serves as Chief Product Officer and Cofounder of Founders Workshop, bringing a seasoned entrepreneurial perspective to the company's product strategy and development process. With more than 30 years of experience as a business leader, investor, and product visionary, Wayne plays a central role in shaping the firm's field-tested 5D Process — a proven framework that reliably translates business ideas into market-ready MVPs. He works closely with founders and SMBs across Arizona and Latin America to ensure that every software solution aligns with real market needs. Wayne's deep understanding of both the startup journey and enterprise product development makes him a trusted guide for clients at every stage of growth.
COO / Cofounder
Michael Vanderslice is the Chief Operating Officer and Cofounder of Founders Workshop, responsible for overseeing the day-to-day operations that power the company's delivery of high-quality software solutions. With over 30 years of experience as a business owner, executive, and entrepreneur, Michael ensures that Founders Workshop's team of 25 senior developers, designers, testers, and project managers operates with precision, accountability, and a commitment to excellence. He oversees the company's nearshore staff augmentation model across Latin America and the Western Hemisphere, enabling clients to access top-tier technical talent at a fraction of U.S. costs. Michael's operational expertise and entrepreneurial background make him a cornerstone of the firm's consistent, client-focused delivery.
Custom mobile app development typically starts with discovery, where goals, users, features, integrations, and business models are defined. Founders Workshop then moves through UX design, agile development, deployment, and support using its 5D Process. This structure helps reduce risk, create clear requirements, validate product direction, and build a scalable app that is ready for launch and long-term improvement.
Talk with our team about your product goals and roadmap.
Four solutions recognized in major competition.
Longstanding custom software development experience.
Custom B2B and B2C products built.
Tell us about your idea, goals, users, and current stage. Our team will help clarify next steps, timeline, and the right development path.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.