App Discovery
Clarify your product vision, target users, revenue model, integrations, and technology direction before development begins, reducing risk and creating an actionable roadmap.
Turn your app idea into a scalable product with Founders Workshop’s proven strategy, design, development, deployment, and support team. Built for Miami’s fast-moving startup, healthcare, fintech, real estate, and bilingual business markets, our custom app development services help founders and SMBs launch smarter, reduce risk, and move from concept to market-ready software.
End-to-end app strategy, design, development, launch, and support for scalable web and mobile products.
Clarify your product vision, target users, revenue model, integrations, and technology direction before development begins, reducing risk and creating an actionable roadmap.
Transform requirements into human-centered product specifications, clickable prototypes, key screens, user flows, and technical architecture that guide efficient development.
Build robust, scalable web and mobile applications through an agile development process led by full-stack developers, technical leads, and QA specialists.
Launch confidently with scalable cloud hosting, product deployment support, 24/7 server monitoring, and disaster recovery planning for business continuity.
Keep your application performing with monitoring, maintenance, code reviews, feature enhancements, user analytics, database backups, and monthly reporting.
Add practical AI capabilities such as custom GPTs, workflow automation, data insights, conversational AI, model training, and AI-first product features.
We begin by understanding your vision, business model, target audience, and required integrations. For Miami founders serving diverse local and international users, this stage helps align the product with real market demand before budget is committed.
Founders Workshop has helped startups and SMBs launch scalable products across multiple industries.
"We created fashionable, versatile and purposeful "I believe in you" bracelets that are designed to be given away to others to let them know you believe in them."
A seasoned product team built to reduce risk and accelerate software success.
Our field-tested 5D Process guides Miami app ideas from strategy to launch.
Over 200 custom B2B and B2C solutions delivered for startups and SMBs.
Nearshore talent provides strong collaboration at roughly one-third of U.S. team costs.
Seasoned entrepreneurs guide Miami businesses with strategic, technical, and product leadership.
Experienced founders guiding strategy, product, and delivery.
CEO / Founder
Vincent Serpico is the CEO and Founder of Founders Workshop, the Arizona-based software innovation firm he established in 2008. With over 30 years of experience as a business leader, founder, and entrepreneur, Vincent has guided the company through major technological shifts — from the rise of the web and mobile to today's AI-driven landscape. Under his leadership, Founders Workshop has delivered more than 200 custom B2B and B2C software solutions for startups and SMBs across Arizona, Latin America, and the Western Hemisphere. Vincent is passionate about helping entrepreneurs transform ideas into market-ready products without sacrificing equity, bringing both strategic vision and deep entrepreneurial expertise to every client engagement.
CPO / Cofounder
Wayne Neale serves as Chief Product Officer and Cofounder of Founders Workshop, bringing a seasoned entrepreneurial perspective to the company's product strategy and development process. With more than 30 years of experience as a business leader, investor, and product visionary, Wayne plays a central role in shaping the firm's field-tested 5D Process — a proven framework that reliably translates business ideas into market-ready MVPs. He works closely with founders and SMBs across Arizona and Latin America to ensure that every software solution aligns with real market needs. Wayne's deep understanding of both the startup journey and enterprise product development makes him a trusted guide for clients at every stage of growth.
COO / Cofounder
Michael Vanderslice is the Chief Operating Officer and Cofounder of Founders Workshop, responsible for overseeing the day-to-day operations that power the company's delivery of high-quality software solutions. With over 30 years of experience as a business owner, executive, and entrepreneur, Michael ensures that Founders Workshop's team of 25 senior developers, designers, testers, and project managers operates with precision, accountability, and a commitment to excellence. He oversees the company's nearshore staff augmentation model across Latin America and the Western Hemisphere, enabling clients to access top-tier technical talent at a fraction of U.S. costs. Michael's operational expertise and entrepreneurial background make him a cornerstone of the firm's consistent, client-focused delivery.
Founders Workshop provides end-to-end custom app development services, including discovery, product strategy, UX/UI design, web and mobile development, cloud deployment, AI integration, hosting support, and ongoing maintenance. The team helps Miami startups and SMBs turn early concepts, existing platforms, or modernization needs into scalable software products with clear planning and structured delivery.
Talk with our product team about your roadmap.
Four software solutions recognized in competition.
Established software innovation partner since 2008.
Custom B2B and B2C products delivered.
Share your idea, goals, or existing product challenges and the Founders Workshop team will help outline the next practical step.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.