AI Strategy Discovery
We define business goals, recommendation use cases, user segments, integrations, and revenue opportunities so your agent is grounded in real buyer behavior and measurable sales outcomes.
Turn shopper intent into revenue with AI recommendation agents that understand behavior, inventory, timing, and context. Founders Workshop designs and builds conversion-focused systems that personalize product suggestions, automate guided selling, and integrate with your eCommerce, CRM, or custom app stack. From strategy through launch, our team helps you move faster, reduce risk, and create buying experiences customers actually use.

End-to-end AI recommendation services that connect strategy, data, user experience, development, deployment, and measurable conversion optimization.
We define business goals, recommendation use cases, user segments, integrations, and revenue opportunities so your agent is grounded in real buyer behavior and measurable sales outcomes.
Our team designs guided selling flows, product suggestion interfaces, clickable prototypes, and human-centered experiences that make AI recommendations feel intuitive, useful, and conversion-ready.
We build robust AI recommendation agents for web, mobile, and commerce platforms using scalable architecture, clean code, and agile development practices.
We integrate generative AI, custom GPT experiences, model training, and vector database capabilities to power smarter product matching and personalized customer interactions.
We launch your recommendation system with scalable cloud hosting, AWS support options, 24/7 server monitoring, database backups, and disaster recovery planning.
After launch, we monitor performance, analyze user behavior, improve speed, refine features, and provide ongoing product support to keep recommendations improving.

We clarify your conversion goals, customer journeys, product catalog structure, CRM or commerce integrations, and available behavioral data. This creates a practical roadmap for an AI recommendation agent that supports real sales workflows.
Explore how experienced founders and trusted delivery teams help companies launch smarter, revenue-focused digital products.
Founders Workshop combines product strategy, AI engineering, and entrepreneurial experience to build revenue-focused software.
Our field-tested 5D Process reduces risk from discovery through launch and long-term support.
We build AI-first projects with generative AI, custom GPTs, model training, and vector databases.
Seasoned executives and entrepreneurs guide strategy with over 30 years of leadership experience.
Nearshore Latin American talent supports collaboration in compatible time zones at lower delivery costs.
Seasoned founders guiding AI product strategy, delivery, and growth.

CEO / Founder
Vincent Serpico is the CEO and Founder of Founders Workshop, the Arizona-based software innovation firm he established in 2008. With over 30 years of experience as a business leader, founder, and entrepreneur, Vincent has guided the company through major technological shifts — from the rise of the web and mobile to today's AI-driven landscape. Under his leadership, Founders Workshop has delivered more than 200 custom B2B and B2C software solutions for startups and SMBs across Arizona, Latin America, and the Western Hemisphere. Vincent is passionate about helping entrepreneurs transform ideas into market-ready products without sacrificing equity, bringing both strategic vision and deep entrepreneurial expertise to every client engagement.

CPO / Cofounder
Wayne Neale serves as Chief Product Officer and Cofounder of Founders Workshop, bringing a seasoned entrepreneurial perspective to the company's product strategy and development process. With more than 30 years of experience as a business leader, investor, and product visionary, Wayne plays a central role in shaping the firm's field-tested 5D Process — a proven framework that reliably translates business ideas into market-ready MVPs. He works closely with founders and SMBs across Arizona and Latin America to ensure that every software solution aligns with real market needs. Wayne's deep understanding of both the startup journey and enterprise product development makes him a trusted guide for clients at every stage of growth.

COO / Cofounder
Michael Vanderslice is the Chief Operating Officer and Cofounder of Founders Workshop, responsible for overseeing the day-to-day operations that power the company's delivery of high-quality software solutions. With over 30 years of experience as a business owner, executive, and entrepreneur, Michael ensures that Founders Workshop's team of 25 senior developers, designers, testers, and project managers operates with precision, accountability, and a commitment to excellence. He oversees the company's nearshore staff augmentation model across Latin America and the Western Hemisphere, enabling clients to access top-tier technical talent at a fraction of U.S. costs. Michael's operational expertise and entrepreneurial background make him a cornerstone of the firm's consistent, client-focused delivery.
An AI product recommendation agent is a software system that analyzes customer behavior, product data, preferences, and context to suggest the most relevant items or next steps. Unlike a static recommendation widget, an agent can support guided selling, conversational discovery, personalized bundles, and dynamic recommendations across web, mobile, CRM, or custom application workflows.
Talk with our product experts about your sales goals.
Recognized software innovation in a major competition.
Long-standing innovation partner founded in 2008.
Extensive product delivery track record across industries.
Share your sales goals, product data, and platform needs. Founders Workshop will help you map the right AI recommendation strategy, scope, and next steps.
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To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.