Generative AI
Integrate generative AI into your products or workflows to create tailored content, accelerate knowledge work, support creative production, and deliver more intelligent user experiences.
Founders Workshop helps San Diego startups and SMBs turn AI potential into practical, revenue-focused software. From custom GPTs and automation to AI-first product development, our team blends strategy, UX, engineering, and long-term support to help innovation-driven teams in tech, healthcare, fintech, and professional services move faster with less risk.
Practical AI strategy, automation, and product development services built for measurable business outcomes.
Integrate generative AI into your products or workflows to create tailored content, accelerate knowledge work, support creative production, and deliver more intelligent user experiences.
Automate repetitive operational tasks with AI-powered robotic process automation that improves efficiency, reduces manual errors, and frees your team to focus on higher-value work.
Improve customer and employee interactions with AI-driven decision assistants, realistic avatars, support automation, call summaries, and conversational tools that make communication faster and more useful.
Create tailored GPT solutions aligned with your business rules, data, workflows, and customer needs so your team can use AI securely and productively.
Train AI models and manage vector databases that power accurate retrieval, advanced data insights, recommendations, search experiences, and intelligent business applications.
Plan AI adoption with expert guidance on strategy, use cases, process optimization, product roadmaps, and implementation priorities that support long-term growth.
We start by understanding your business goals, users, data, workflows, and technical environment. For San Diego teams competing in software, healthcare, biotech, or services, this helps identify realistic AI use cases with measurable impact.
See how practical software strategy and AI-ready development help teams launch, scale, and improve products.
"Eric Owen saw an immediate opportunity in the senior living space. Our founder-approved 5D process delivered ALBedFill's MVP in just three months."
Work with a software innovation partner that understands strategy, product, engineering, and implementation.
Our field-tested 5D Process reduces risk from discovery through deployment and support.
We build AI into products strategically, not as a gimmick or disconnected tool.
San Diego founders get entrepreneurial guidance from leaders who have built and scaled businesses.
Nearshore teams support West Coast collaboration while reducing costs compared with U.S.-only teams.
Experienced founders guiding strategy, product, and technical delivery.
CEO / Founder
Vincent Serpico is the CEO and Founder of Founders Workshop, the Arizona-based software innovation firm he established in 2008. With over 30 years of experience as a business leader, founder, and entrepreneur, Vincent has guided the company through major technological shifts — from the rise of the web and mobile to today's AI-driven landscape. Under his leadership, Founders Workshop has delivered more than 200 custom B2B and B2C software solutions for startups and SMBs across Arizona, Latin America, and the Western Hemisphere. Vincent is passionate about helping entrepreneurs transform ideas into market-ready products without sacrificing equity, bringing both strategic vision and deep entrepreneurial expertise to every client engagement.
CPO / Cofounder
Wayne Neale serves as Chief Product Officer and Cofounder of Founders Workshop, bringing a seasoned entrepreneurial perspective to the company's product strategy and development process. With more than 30 years of experience as a business leader, investor, and product visionary, Wayne plays a central role in shaping the firm's field-tested 5D Process — a proven framework that reliably translates business ideas into market-ready MVPs. He works closely with founders and SMBs across Arizona and Latin America to ensure that every software solution aligns with real market needs. Wayne's deep understanding of both the startup journey and enterprise product development makes him a trusted guide for clients at every stage of growth.
COO / Cofounder
Michael Vanderslice is the Chief Operating Officer and Cofounder of Founders Workshop, responsible for overseeing the day-to-day operations that power the company's delivery of high-quality software solutions. With over 30 years of experience as a business owner, executive, and entrepreneur, Michael ensures that Founders Workshop's team of 25 senior developers, designers, testers, and project managers operates with precision, accountability, and a commitment to excellence. He oversees the company's nearshore staff augmentation model across Latin America and the Western Hemisphere, enabling clients to access top-tier technical talent at a fraction of U.S. costs. Michael's operational expertise and entrepreneurial background make him a cornerstone of the firm's consistent, client-focused delivery.
AI integration services help businesses add artificial intelligence to existing software, workflows, customer experiences, or new digital products. This can include custom GPT tools, workflow automation, conversational assistants, data analysis, vector search, model training, and AI-first product development. The goal is to create practical systems that improve speed, accuracy, decision-making, and user experience.
Talk with product and AI experts before you build.
Four software solutions received notable recognition.
Long-standing software innovation and product partner.
Custom B2B and B2C products built.
Share your goals, current software, and AI ideas. Founders Workshop will help identify practical opportunities, technical requirements, and a smart path from strategy to implementation.
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To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.