Product Discovery
Clarify your app vision, users, business model, integrations, and technology direction before development begins. Discovery reduces risk and creates an actionable budget, roadmap, and schedule.
Build market-ready software with a seasoned product team that understands the pace of Wisconsin startups, healthcare innovators, fintech firms, and growing SMBs. Founders Workshop turns ideas into scalable web, mobile, cloud, and AI-enabled products through a proven 5D process, entrepreneurial guidance, nearshore development efficiency, and long-term support after launch.
End-to-end product strategy, design, engineering, cloud deployment, AI integration, and support for scalable software products.
Clarify your app vision, users, business model, integrations, and technology direction before development begins. Discovery reduces risk and creates an actionable budget, roadmap, and schedule.
Turn requirements into human-centered product specifications, clickable prototypes, and interface designs that help stakeholders validate features before engineering investment begins.
Build robust web and mobile applications through an agile development process focused on scalability, maintainability, performance, and alignment with the approved roadmap.
Launch confidently with scalable cloud hosting, product deployment support, disaster recovery planning, database backups, and 24/7 server monitoring for critical systems.
Keep your application healthy after launch with monitoring, maintenance, performance optimization, code reviews, user analytics, feature enhancements, and monthly reporting.
Add practical AI capabilities such as custom GPTs, workflow automation, conversational AI, predictive insights, vector databases, and AI-first product features.
We start by understanding your users, goals, revenue model, and must-have features. For Wisconsin teams serving healthcare, manufacturing, fintech, or local services, this stage helps connect product ideas to real market demand and operational needs.
Founders Workshop has delivered 200+ custom software solutions for startups, SMBs, and growing product teams.
"We created fashionable, versatile and purposeful "I believe in you" bracelets that are designed to be given away to others to let them know you believe in them."
Partner with a software team built by founders for founders and growth-minded businesses.
A long-standing product development partner with 200+ custom B2B and B2C solutions delivered.
Senior leaders bring 30+ years of entrepreneurial experience to Wisconsin product decisions.
A field-tested framework reduces risk from first Wisconsin concept through launch and support.
Nearshore talent and U.S.-based strategy provide strong collaboration at reduced development cost.
Experienced founders guiding strategy, product, and delivery.
CEO / Founder
Vincent Serpico is the CEO and Founder of Founders Workshop, the Arizona-based software innovation firm he established in 2008. With over 30 years of experience as a business leader, founder, and entrepreneur, Vincent has guided the company through major technological shifts — from the rise of the web and mobile to today's AI-driven landscape. Under his leadership, Founders Workshop has delivered more than 200 custom B2B and B2C software solutions for startups and SMBs across Arizona, Latin America, and the Western Hemisphere. Vincent is passionate about helping entrepreneurs transform ideas into market-ready products without sacrificing equity, bringing both strategic vision and deep entrepreneurial expertise to every client engagement.
CPO / Cofounder
Wayne Neale serves as Chief Product Officer and Cofounder of Founders Workshop, bringing a seasoned entrepreneurial perspective to the company's product strategy and development process. With more than 30 years of experience as a business leader, investor, and product visionary, Wayne plays a central role in shaping the firm's field-tested 5D Process — a proven framework that reliably translates business ideas into market-ready MVPs. He works closely with founders and SMBs across Arizona and Latin America to ensure that every software solution aligns with real market needs. Wayne's deep understanding of both the startup journey and enterprise product development makes him a trusted guide for clients at every stage of growth.
COO / Cofounder
Michael Vanderslice is the Chief Operating Officer and Cofounder of Founders Workshop, responsible for overseeing the day-to-day operations that power the company's delivery of high-quality software solutions. With over 30 years of experience as a business owner, executive, and entrepreneur, Michael ensures that Founders Workshop's team of 25 senior developers, designers, testers, and project managers operates with precision, accountability, and a commitment to excellence. He oversees the company's nearshore staff augmentation model across Latin America and the Western Hemisphere, enabling clients to access top-tier technical talent at a fraction of U.S. costs. Michael's operational expertise and entrepreneurial background make him a cornerstone of the firm's consistent, client-focused delivery.
Custom software development can include discovery, product strategy, UX/UI design, architecture, full-stack development, QA testing, cloud deployment, hosting support, and post-launch maintenance. Founders Workshop packages these capabilities through its 5D process, so your team receives both technical execution and business guidance from idea validation through release and ongoing product improvement.
Talk with our team about scope, timeline, and next steps.
Four delivered products earned business competition recognition.
Long-standing software development and innovation partner.
Extensive custom B2B and B2C product experience.
Share your idea, product challenge, or existing application needs. Founders Workshop will help define the right next step, from discovery and UX planning to development, deployment, and long-term support.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.