Conversational AI
Design and build AI-driven customer service assistants that answer product questions, guide users through workflows, and deliver seamless, engaging support experiences across SaaS platforms.
Build AI customer service agents that help SaaS teams resolve tickets faster, answer product questions accurately, summarize conversations, and reduce repetitive support work. Founders Workshop combines AI-first product development, custom GPT creation, vector databases, and SaaS application expertise to create reliable support automation that fits your workflows, data, users, and growth goals.

Custom AI support solutions designed to automate SaaS service workflows while improving speed, consistency, and user experience.
Design and build AI-driven customer service assistants that answer product questions, guide users through workflows, and deliver seamless, engaging support experiences across SaaS platforms.
Create tailored GPT-based agents trained around your SaaS product, support documentation, workflows, policies, and customer success needs for more accurate automated responses.
Automate repetitive customer service tasks such as ticket routing, email drafting, conversation summaries, sentiment analysis, CRM updates, and intelligent workflow handoffs.
Develop and manage vector database infrastructure that helps AI agents retrieve relevant SaaS knowledge base content, product documentation, and customer history efficiently.
Get strategic guidance on where AI agents fit within your SaaS customer support model, product roadmap, internal operations, and user experience goals.
Continuously improve AI agent performance through monitoring, usability audits, analytics, feature enhancements, code reviews, and long-term product support.

We begin by understanding your SaaS product, customer support volume, recurring issues, knowledge sources, integrations, and business goals so the AI agent solves the right problems from day one.
Founders Workshop has delivered software solutions for startups, SMBs, and scaling digital product teams.
AI customer service automation works best when strategy, software, and product thinking align.
We specialize in AI-first projects, custom GPTs, conversational AI, and intelligent workflow automation.
Our field-tested 5D Process reduces risk from discovery through deployment and long-term support.
We have built more than 200 B2B and B2C software solutions since 2008.
Nearshore talent provides same-timezone collaboration at a third of typical U.S. team costs.
Experienced founders guiding AI and SaaS product delivery.

CEO / Founder
Vincent Serpico is the CEO and Founder of Founders Workshop, the Arizona-based software innovation firm he established in 2008. With over 30 years of experience as a business leader, founder, and entrepreneur, Vincent has guided the company through major technological shifts — from the rise of the web and mobile to today's AI-driven landscape. Under his leadership, Founders Workshop has delivered more than 200 custom B2B and B2C software solutions for startups and SMBs across Arizona, Latin America, and the Western Hemisphere. Vincent is passionate about helping entrepreneurs transform ideas into market-ready products without sacrificing equity, bringing both strategic vision and deep entrepreneurial expertise to every client engagement.

CPO / Cofounder
Wayne Neale serves as Chief Product Officer and Cofounder of Founders Workshop, bringing a seasoned entrepreneurial perspective to the company's product strategy and development process. With more than 30 years of experience as a business leader, investor, and product visionary, Wayne plays a central role in shaping the firm's field-tested 5D Process — a proven framework that reliably translates business ideas into market-ready MVPs. He works closely with founders and SMBs across Arizona and Latin America to ensure that every software solution aligns with real market needs. Wayne's deep understanding of both the startup journey and enterprise product development makes him a trusted guide for clients at every stage of growth.

COO / Cofounder
Michael Vanderslice is the Chief Operating Officer and Cofounder of Founders Workshop, responsible for overseeing the day-to-day operations that power the company's delivery of high-quality software solutions. With over 30 years of experience as a business owner, executive, and entrepreneur, Michael ensures that Founders Workshop's team of 25 senior developers, designers, testers, and project managers operates with precision, accountability, and a commitment to excellence. He oversees the company's nearshore staff augmentation model across Latin America and the Western Hemisphere, enabling clients to access top-tier technical talent at a fraction of U.S. costs. Michael's operational expertise and entrepreneurial background make him a cornerstone of the firm's consistent, client-focused delivery.
AI agents for SaaS applications are software assistants that understand user questions, retrieve relevant product or account information, take defined actions, and support customers without relying on a human agent for every request. They can answer knowledge base questions, summarize tickets, route issues, update CRM records, analyze sentiment, and escalate complex cases to the right team.
Talk with a product expert about your SaaS support goals.
Four software solutions received competition recognition.
Custom B2B and B2C software delivered.
Longstanding software innovation partner for founders.
Share your SaaS product, support challenges, and automation goals. Founders Workshop will help you identify the right AI customer service approach and next steps.
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To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.