Discovery Planning
Clarify business goals, user needs, technical risks, integrations, revenue models, and modernization priorities before committing development resources to an upgrade roadmap.
Modernize aging custom web and mobile applications with a team that blends product strategy, UX, engineering, cloud deployment, and long-term support. Founders Workshop helps startups and SMBs refactor, rebuild, and scale software with a proven 5D Process, AI-ready development, and nearshore talent that keeps collaboration efficient and cost-effective from planning through production without unnecessary disruption.
Modernization support from strategy and UX through scalable engineering, cloud deployment, monitoring, and continuous improvement.
Clarify business goals, user needs, technical risks, integrations, revenue models, and modernization priorities before committing development resources to an upgrade roadmap.
Translate requirements into human-centered user flows, clickable prototypes, product specifications, architecture decisions, and team plans that guide efficient modernization work.
Refactor, rebuild, and enhance web or mobile applications through agile engineering focused on functionality, scalability, reliability, maintainability, and speed to market.
Launch modernized applications with scalable hosting, release support, cloud infrastructure planning, 24/7 server monitoring, and disaster recovery preparation.
Keep applications performing after launch with monitoring, performance optimization, user analytics, backups, code reviews, feature updates, and ongoing product support.
Modernize platforms with generative AI, automation, custom GPT tools, conversational AI, vector databases, predictive workflows, and practical AI consulting.
We start by understanding your business objectives, current application, user expectations, integrations, technical debt, and modernization risks. This discovery phase creates a practical plan, budget, and schedule before deeper design or engineering begins.
Founders Workshop has delivered scalable software solutions for startups, SMBs, and established digital products.
"We created fashionable, versatile and purposeful "I believe in you" bracelets that are designed to be given away to others to let them know you believe in them."
A modernization partner with entrepreneurial experience, technical depth, and practical delivery discipline.
Field-tested 5D Process reduces risk from discovery through deployment and support phases.
Leadership brings 30+ years as founders, business owners, executives, and investors.
Nearshore teams provide timezone-aligned collaboration at about one-third of U.S. costs.
Ongoing monitoring, backups, optimization, reporting, and enhancements keep applications healthy.
Experienced founders guiding strategy, delivery, and product outcomes.
CEO / Founder
Vincent Serpico is the CEO and Founder of Founders Workshop, the Arizona-based software innovation firm he established in 2008. With over 30 years of experience as a business leader, founder, and entrepreneur, Vincent has guided the company through major technological shifts — from the rise of the web and mobile to today's AI-driven landscape. Under his leadership, Founders Workshop has delivered more than 200 custom B2B and B2C software solutions for startups and SMBs across Arizona, Latin America, and the Western Hemisphere. Vincent is passionate about helping entrepreneurs transform ideas into market-ready products without sacrificing equity, bringing both strategic vision and deep entrepreneurial expertise to every client engagement.
CPO / Cofounder
Wayne Neale serves as Chief Product Officer and Cofounder of Founders Workshop, bringing a seasoned entrepreneurial perspective to the company's product strategy and development process. With more than 30 years of experience as a business leader, investor, and product visionary, Wayne plays a central role in shaping the firm's field-tested 5D Process — a proven framework that reliably translates business ideas into market-ready MVPs. He works closely with founders and SMBs across Arizona and Latin America to ensure that every software solution aligns with real market needs. Wayne's deep understanding of both the startup journey and enterprise product development makes him a trusted guide for clients at every stage of growth.
COO / Cofounder
Michael Vanderslice is the Chief Operating Officer and Cofounder of Founders Workshop, responsible for overseeing the day-to-day operations that power the company's delivery of high-quality software solutions. With over 30 years of experience as a business owner, executive, and entrepreneur, Michael ensures that Founders Workshop's team of 25 senior developers, designers, testers, and project managers operates with precision, accountability, and a commitment to excellence. He oversees the company's nearshore staff augmentation model across Latin America and the Western Hemisphere, enabling clients to access top-tier technical talent at a fraction of U.S. costs. Michael's operational expertise and entrepreneurial background make him a cornerstone of the firm's consistent, client-focused delivery.
Custom application modernization services improve existing web or mobile software so it performs better, scales more reliably, and supports current business goals. This may include code refactoring, UX redesign, cloud migration, AI integration, performance optimization, security improvements, new feature development, deployment planning, and ongoing support for applications built by your team or another developer.
Talk with our team about your application, roadmap, and next steps.
Four client software solutions earned challenge recognition.
Established software innovation partner since 2008.
Broad portfolio spanning B2B and B2C applications.
Share your current application challenges, goals, and timeline. Founders Workshop will help identify the right modernization path, from discovery and code review to development, deployment, and ongoing support.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.