App Discovery
We clarify your Shopify app goals, user needs, revenue model, integrations, and technical risks so your project starts with a realistic roadmap, budget, and development plan.
Build the Shopify functionality your business cannot get from off-the-shelf apps. Founders Workshop helps retailers, startups, and SMBs plan, design, develop, deploy, and support custom Shopify applications that streamline operations, improve customer experience, and scale with growth. From API integrations to merchant workflows, our team turns product ideas into reliable, market-ready commerce tools.
End-to-end Shopify app planning, design, development, launch, and support backed by a structured product team.
We clarify your Shopify app goals, user needs, revenue model, integrations, and technical risks so your project starts with a realistic roadmap, budget, and development plan.
Our team defines requirements, maps user flows, researches Shopify integrations, and creates clickable prototypes that show how merchants, customers, or internal teams will use the app.
We build robust, scalable Shopify applications through an agile development process, combining front-end interfaces, back-end logic, APIs, admin tools, and quality assurance testing.
We support launch readiness with scalable cloud hosting, release planning, server monitoring, and disaster recovery considerations so your Shopify app enters the market smoothly.
After launch, we provide monitoring, performance optimization, feature enhancements, code reviews, analytics, database backups, reports, and product support to keep your app evolving.
Access a complete product development team with project leadership, UX/UI design, front-end and back-end development, QA testing, and strategic guidance for your Shopify build.
We begin by understanding your Shopify business model, target users, operational bottlenecks, desired integrations, and short- and long-term goals. This phase identifies the best features, revenue opportunities, technical stack, and project constraints before development begins.
Founders Workshop has delivered 200+ custom software solutions for startups, SMBs, and growing businesses.
"Eric Owen saw an immediate opportunity in the senior living space. Our founder-approved 5D process delivered ALBedFill's MVP in just three months."
"We created fashionable, versatile and purposeful "I believe in you" bracelets that are designed to be given away to others to let them know you believe in them."
Work with a seasoned product team that understands software, commerce, and entrepreneurship.
Our field-tested 5D Process reduces risk from idea through launch and support.
Nearshore Latin American teams deliver strong collaboration at about one-third of U.S. costs.
Senior founders and executives bring 30+ years of business and product experience.
Development, deployment, monitoring, and maintenance keep Shopify apps moving after release.
Experienced founders guiding strategy, delivery, and growth.
CEO / Founder
Vincent Serpico is the CEO and Founder of Founders Workshop, the Arizona-based software innovation firm he established in 2008. With over 30 years of experience as a business leader, founder, and entrepreneur, Vincent has guided the company through major technological shifts — from the rise of the web and mobile to today's AI-driven landscape. Under his leadership, Founders Workshop has delivered more than 200 custom B2B and B2C software solutions for startups and SMBs across Arizona, Latin America, and the Western Hemisphere. Vincent is passionate about helping entrepreneurs transform ideas into market-ready products without sacrificing equity, bringing both strategic vision and deep entrepreneurial expertise to every client engagement.
CPO / Cofounder
Wayne Neale serves as Chief Product Officer and Cofounder of Founders Workshop, bringing a seasoned entrepreneurial perspective to the company's product strategy and development process. With more than 30 years of experience as a business leader, investor, and product visionary, Wayne plays a central role in shaping the firm's field-tested 5D Process — a proven framework that reliably translates business ideas into market-ready MVPs. He works closely with founders and SMBs across Arizona and Latin America to ensure that every software solution aligns with real market needs. Wayne's deep understanding of both the startup journey and enterprise product development makes him a trusted guide for clients at every stage of growth.
COO / Cofounder
Michael Vanderslice is the Chief Operating Officer and Cofounder of Founders Workshop, responsible for overseeing the day-to-day operations that power the company's delivery of high-quality software solutions. With over 30 years of experience as a business owner, executive, and entrepreneur, Michael ensures that Founders Workshop's team of 25 senior developers, designers, testers, and project managers operates with precision, accountability, and a commitment to excellence. He oversees the company's nearshore staff augmentation model across Latin America and the Western Hemisphere, enabling clients to access top-tier technical talent at a fraction of U.S. costs. Michael's operational expertise and entrepreneurial background make him a cornerstone of the firm's consistent, client-focused delivery.
The cost to develop a Shopify app depends on scope, integrations, user roles, data complexity, design requirements, and post-launch support needs. A simple private app or workflow tool costs far less than a full SaaS-style Shopify app with dashboards, billing, automation, and third-party APIs. Founders Workshop typically starts with Discovery to define features, timeline, budget, and technical approach before development.
Talk with our product team about scope, cost, and next steps.
Recognition for standout software product innovation.
Established software development partner for founders.
Proven delivery across B2B and B2C platforms.
Share your app idea, integration needs, or workflow challenge, and Founders Workshop will help define the smartest path from concept to launch.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.